Introducing Product-Led Onboarding by Ramli John

Join Ramli, Wes Bush, and top onboarding experts for engaging sessions, a live workshop, and prize giveaways to celebrate the launch and help us make the book a best-seller.

You'll want to read Product-Led Onboarding

When you borrow a plate from grandma, does she ask you to pay a deposit?

Of course not.

Likewise, blocking your non-paying (“freemium”) customers from the core experience of your product, is like chopping your own leg off while running a marathon.

Yet, this is just one of the crucial mistakes that most SaaS companies make right off the bat.

If you have stalled accounts taking up valuable space, sub-par clients who only expect freebies and don’t ever use the full features of your product, or low conversion from free accounts to paid...

Then, you might have a shot-yourself-in-the-foot problem.

In this book, you’ll find the easy, 6-step formula you can apply to your operations today that can change absolutely everything.

Event Details

June 8th 2021
8:00am - 6:30pm (EDT)

Purchase the Book for a Chance to Win Prizes

Forward or send a copy of your receipt to with the subject line "Book Purchase" to be entered into the prize drawing.

Throughout the day, we'll be jumping into the chat to announce winners of our 3 prizes:

World's Top Coffee Masterclass

Trailblazer Ticket to July ProductLed Summit

Onboarding Audit

Free Lessons from Product-Led Onboarding Experts

Watch how companies like Appcues, Userlist, InnerTrends and more create product-led onboarding experiences that turn users into happy paying customers.

Live Workshop with Ramli John and Wes Bush

Learn how to put the EUREKA framework to work on your product, live with its creator.

Join Us Live

Ramli John, Wes Bush, & Gretchen Duhaime


8:00 - 9:00 AM EDT

Listen to this audio-only session where Wes, Ramli, and Gretchen will riff on the most common myths in Product-Led Onboarding.

See if you can guess the Fact versus Myth, and join us in the chat to play along with our panel. There will be prizes!

April Dunford

Ambient Strategy

9:00 - 10:00 AM EDT

Product positioning is the basis of your marketing, sales, product strategy, and (yes) even you're user onboarding. In this interview, April Dunford shares her process to nailing a product positioning.

Claudiu Murariu


10:00 - 11:00 AM EDT

When it comes to KPIs, it might be tempting to settle for a one-size-fits-all list of SaaS metrics to measure and influence the success of your product especially when it comes to user activation. In this interview, Claudiu discusses how you can pick the right user activation KPIs to meet your onboarding goals.

Ramli John & Wes Bush


11:00 AM - 12:30 PM EDT

In this live workshop, Ramli John and Wes Bush will help you critically evaluate user onboarding processes and identify and fix usability bottlenecks using the Straight-Line Onboarding Framework. We'll be going through examples and taking questions at the end.


Ramli John


12:30 - 1:00 PM EDT

Ask your #productledonboarding questions on LinkedIn and Twitter. Ramli will be answering them live during this time.

Be sure to send us your book purchase receipt to get a chance to win a Trailblazer Ticket to the July ProductLed Summit ($300 value)!

Tara Robertson


1:00 - 2:00 PM EDT

Every great user onboarding experience starts with many hands working collaboratively to make it happen. Before auditing your current onboarding flow, redesigning the first user experience, and rewriting onboarding emails, it’s imperative to establish a cross-functional onboarding team. In this interview, Tara reveals how she builds and leads a cross-functional onboarding team.

Eric Keating


2:00 - 3:00 PM EDT

The big challenge for SaaS companies today isn’t customer acquisition—it’s activation, getting those leads to fully adopt the product and become long-term active users. In this interview, Eric Keating, VP Marketing at Appcues, shares 5 tips for engaging users with in-app onboarding flows.

Jane Portman


3:00 - 4:00 PM EDT

When it comes to onboarding and retention, behavior-based email trumps time-based — no question. But what "behavior" means for your particular SaaS product? What events and properties should you track? What kind of triggers can you use? This presentation from Jane Portman, CEO of Userlist, will give you hands-on advice on that (and more), so that you can start sending smarter messages to your users.

Emily Lonetto


4:00 - 5:00 PM EDT

Many of today's time-tested strategies are used by people to create more delightful user onboarding experiences. In this interview, you'll learn how to apply concepts from video games to get more users to complete tasks and boost engagement

Elliott Golden

Simple Circle

5:00 - 6:00 PM EDT

Many elements must come together to design and build a high-converting onboarding experience. In this interview, Elliott Golden, Founder and Principle Designer at, shares his process for doing just that

Ramli John


6:00 - 6:30 PM EDT

Ask your #productledonboarding questions on LinkedIn and Twitter. Ramli will be answering them live during this time.

Be sure to send us your book purchase receipt to get a chance to win an Onboarding Audit from Ramli ($5,000 value)!